Making Everything Great Again

Dr. Joseph A DeFeo Blog Leave a Comment

Is your company great? When it comes to asking this about our companies and organizations we work for, being great is something that everyone strives for. These two words are an excellent motivator for businesses, but it must be remembered that greatness is seen in the eyes of the beholder.

Organizations must always revisit their business strategy, models, and customer needs in order to always improve to meet them. Some win, some do not.

Is it time to make your organization great again? Is your organization capable of handling disruptive technologies? An unknown competitor? A known competitor that just surpassed your performance?

In my 30 years of global consulting I am continually surprised how many organizations think they are still great — in the eyes of their customers — yet they are not. How do I know? It is in the data they have in front of them. Many of the leaders do not see it or do much about it. This is a clear signal it’s time to be “Great Again.”

The EFQM Excellence Model which is similar to the US Baldrige Award for Excellence has a requirement that states, “an excellence organization must demonstrate that it continues to renew its focus on the customer and performance excellence annually.” This simple requirement is one that all organizations should heed. Why? No organization should ever embark on a journey of transformational change every two or three years. Transformational change is hard, expensive, and dramatic. For many organizations employees view a leader’s statement that a transformational change is needed as a program of “catching up” and not often seen as a leading event.

If your leaders are interested in transformational change they need to know it can be accomplished less dramatically and expensively. Your organization can become great again and stay that way through understanding the universal principles that will refocus your performance improvement personnel on those things that matter to the customer. Those things usually are the quality of your product, services, and and the way your organization meets customers’ needs. Too often these highly qualified resources are not working on things that matter.

Take our 5-minute online Organization Health Check to instantly see your organization’s health score based on 7 essential criterias.

To make your organization great again and keep it great continually renew your commitment to excellence and assure all your programs and talent are aligned to that purpose.



For more information on how Juran can help you leverage performance excellence to improve your quality and productivity, please get in touch with the team.


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