Quality by Design (QbD)

Designing for quality and innovation is one of our core principles and outlines what is required to achieve breakthroughs in new products, services, and processes.
Quality by Design (QbD)
Designing for quality and innovation is one of our core principles and outlines what is required to achieve breakthroughs in new products, services, and processes.
Design quality into your product and services.

Listen to the Voice of Your Customers.

Customer expectations have never been higher than today, yet ability to delight is still surprisingly rare — giving smarter businesses real opportunities to differentiate and out-perform rivals.

Juran helps your design teams develop their skills in understanding customer needs and designing products that target those needs better. We also help you integrate quality by design (QbD) into product development and provide training for QbD and design for SixSigma (DFSS) at green belt and black belt levels.

Design to Improve Your Customer Experience

Design with Multi-functional Design Teams

There is frequently a big difference between what customers need and what they perceive is delivered. That gap in quality is created by compounding failures through the line. It starts with not fully understanding needs, continues with not designing products to meet those needs, or failing to actually realise a good design, and ends in questionable delivery of a product or service that meets the standard defined at the outset.

Juran’s expertise can be deployed to help restore your ability to impress customers, throughout the process, from deep understanding of customer needs to final delivery to expectations.

Understanding Customer Needs

Leading design teams through the Quality by Design method

You can’t expect to deliver a quality product without having designed one, and however good you think it may be, it’s practically useless if it doesn’t meet precisely the needs customers have.

World class design comes from in-depth understanding of customer needs, stated or not, perceived, cultural, even needs derived from unintended use. We help you develop the skills to build your customer understanding and incorporate it into product design. We help design teams interpret customer insight and transfer that knowledge into design, as well as in considering the quality impact on production or service delivery of their design ideas.

Transferring Knowledge

Integrating Quality by Design into product development programs

While customer-driven design is the most obvious outcome of the Quality by Design process, effectively transferring designs into production or delivery is no less essential to avoid quality failures and registering customer disappointment.

We help you develop and optimize the processes, procedures and methods to ensure that your hard won design is not compromised at production or delivery. Our approach is thorough and aims at ensuring you fully understand the objectives and have the controls in place to achieve them consistently.

Training is Essential

Training in Quality by Design and DFSS

Juran’s range of Lean Six Sigma training and certification ensures that your people are fully prepared to deploy QbD and DFSS methods and tools in your business.

We transfer our knowledge and experience to your teams, helping them in live design projects, providing feedback and detailed coaching if needed to ensure that challenges are fully understood and more easily overcome.

It’s an approach that creates genuine capability, tests it, and ensures it is proved in the business—where it counts.