Dr. Joseph M. Juran

Dr. Joseph M. Juran, renowned as the Architect of Quality, established the Juran Institute with a mission: to empower organizations in crafting high-quality products and services that benefit society as a whole. Throughout his career he was driven by the desire to solve business problems and pass his experience, insights and teachings on to others.
Dr. Joseph M. Juran
Dr. Joseph M. Juran, renowned as the Architect of Quality, established the Juran Institute with a mission: to empower organizations in crafting high-quality products and services that benefit society as a whole. Throughout his career he was driven by the desire to solve business problems and pass his experience, insights and teachings on to others.

"The Architect of Quality"

Born in Romania in 1904 before emigrating to Minnesota in the US in 1912, from an early age Dr. Joseph M. Juran displayed a keen interest in learning and developing leadership skills. A snippet of Dr. Juran’s history:

  • In 1924 Dr. Juran graduated with a degree in electrical engineering and was hired by Western Electric’s Hawthorne Works (later became AT&T). It was there that he began working on his Universal Principles which began with the Pareto Principle. This early introduction to quality analysis and management would go on to shape the rest of his life.
  • After WWII, Juran became a professor of industrial engineering at New York University, teaching quality management. Dr. Juran’s work in the field of quality management drew particular interest in Japan, and in 1954 he went there to discuss his theories at the invitation of the Japanese Union of Scientists and Engineers.
  • He would make a further nine visits to Japan to teach his quality management techniques, which became firmly embedded in the nation’s engineering and manufacturing industries.
  • Dr. Juran founded the Juran Institute – now simply called ‘Juran’ – in 1979.
  • Dr. Juran remained active in the field of quality management well into his 80s consulting for top-tier organizations worldwide, including the Armed Forces, Rolls-Royce , Toyota, Motorola, Corning to name a few.
  • He retired at 90, but spent the following years writing his memoirs, which were published just before his 99th birthday.
  • Dr. Juran passed away in 2008 at the age of 103, but his work in the field of quality leadership continues to move forward by the Juran Team led by Joseph A. DeFeo

Juran's Universal Principles

The Pareto Principle

The Pareto Principle – also widely known as the 80/20 rule – follows the observations of economist Vilfredo Pareto, whose studies showed that 80% of the land in Italy was owned by 20% of the population. Juran realized that this same 80/20 rule could also be applied to quality issues; so he coined the phrase “the vital few and the trivial many” to convey that a small percentage of root causes can result in a high percentage of problems or defects. He then named it the Pareto Principle!

The principle is a universal principle. For example, 20% of an organization’s products may account for 80% of its profits, or 20% of team members may contribute to 80% of successful results in a given project. In terms of quality management, a Pareto Analysis can help identify which factors account for the greatest effects in terms of scrap, repairs or cost, and this information can in turn be used to drive improvement.

The Juran Trilogy

The Juran Trilogy, also known as the Quality Trilogy, consists of the three processes that together make up the overall quality management journey.

The three components of the Juran Trilogy are:

Quality Planning (Quality By Design) – This is effectively the design stage during which an organization establishes an understanding of its target customer’s needs, defines the features and specifications of the product or service, and devises the processes that will deliver on those needs.

Quality Control (and Assurance) – Ongoing quality control involves periodic checks and inspections, and tracking metrics to ensure the process is in control and meeting specifications. Where defects are identified, root causes need to be identified to enable corrective and preventative action.

Quality improvement (Breakthrough) – While organizations may expect to achieve incremental improvements by day-to-day means, breakthrough quality improvement involves the identification of areas where processes can be optimized, and the organized creation of beneficial change in order to attain measurably improved performance.

Quality by Design

Quality by Design is a fundamental principle of developing innovative products and services that will delight its customers and stakeholders.

By including quality methods into your development and design programs, you can ensure that your new product or service will be created with the features that will produce customer satisfaction.

Quality by Design was widely used in manufacturing industries – including the automotive industry – and in recent years has been adopted by the US pharmaceutical industry under the auspices of the FDA. Now a fundamental part of pharmaceutical firms’ pre-market processes, the FDA’s Quality by Design initiative aims to facilitate the design of processes that maximize product efficacy and safety, while also enhancing manufacturability.

Later Life

Dr. Juran remained active in the field of quality management until his passing at 103!

Consulting for top-tier organizations worldwide, including Xerox, the US Navy, Rolls-Royce Motors and Toyota. He retired at 90, but spent the following years writing his memoirs, which were published just before his 99th birthday.

Juran died in 2008 at the age of 103, but his work in the field of quality improvement is being carried forward by Dr. Joseph A. DeFeo, Chairman and CEO of Juran. With over 35 years of experience in training, coaching and consulting, DeFeo’s highly regarded text, Juran’s Quality Handbook: The Complete Guide to Performance Excellence is widely considered the go-to resource for those wishing to study Dr. Juran’s quality management principles.

The History of Quality