Shure makes great microphones, but they were simply taking much too long to get to market.
In this segment, a cross-functional team re-engineered the new product development process, decreasing the total number of steps by 70% and reducing time-to-market from five years to about 14 months. All of this helped move Shure from fifth to second in market share.
Click on the following link to download the Quality Minute:
Quality Minute: Shure.swf