Hair Nets

by Tina Pietraszkiewicz on September 1, 2010

in Quality Minute of the Month

Hair net makers went out of business by responding to customers’ stated needs (customers wanted better hair nets). The makers of hair sprays took over the market by responding to the customers’ real needs (they wanted something to keep their hair in place). Hair spray makers took the real goal/objective and were innovative in their strategy to fulfill the real customer need.

To download the Quality Minute, click on the following link: Quality Minute: Hair Nets.swf

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