Consumerism and Product Quality

by admin on January 21, 2009

in Dr. Juran Life and Times

Dr. Juran coins the term “consumerist” to describe what he calls a new species of consumer advocates. Consumerists, he says, will lead an attack on those suppliers of goods and services with whom consumers have cause for grievance in regard to product quality. Dr. Juran calls this revolution in commercial and industrial practices the consumerism movement.

Consumerism and Product Quality

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