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QM- Shure
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Shure. Shure makes great microphones, but they were simply taking much too long to get to market. In this segment, a cross-functional team re-engineered the new product development process, decreasing the total number of steps by 70% and reducing time-to-market from five years to about 14 months. All of this helped move Shure from fifth to second in market share.
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